500万彩票

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2015年综艺节目有哪些新元素?
2015-06-04

500万彩票2015NIAN,YINGPINGZONGYIJIXUFENGSHENGSHUIQI,JINGUANZAOQIANCHUANSHUODE200DUODANGZHEIGESHUZIYANGUOQISHI,DANZUIZHONGQUERENDE40DUODANGYESHIGOURANGRENYANHUALIAOLUANDE,HUOJIANGCHENGWEIZONGYISHISHANGZUI“CANLIE”DEYINIAN。ZHEIBUJINJINSHIDIANSHIJUZAI“YIJULIANGXING”ZHENGCEXIAMATAIXIAOYINGDEZHENSHITOUSHE,GENGSHI2014NIANZONGYIQUNXIONGGEJUDEYANXU。

  ZAIJINGZHENGGENGJIABAIREHUADE2015NIANLI,HUOBAORU《ZUIQIANGDANAO》《BENPAOBAXIONGDI》《JISUQIANJIN》DENGXINJINZONGYIJIANGCHENRETUICHUDIERJI,DANJIEMUMOSHIDECHUANGXINYIRANSHINEIRONGSHENGCHANFANGGUANZHUDEJIAODIAN。YIXIANWEISHIXIWANGTONGGUOCHUANGXINGONGGUDIWEI,SHITOUXUNMENGDEQIANLIWEISHISHITUPINGJIEXINZONGYIMOSHITUWEI。

  2015NIANZONGYIJIEMUYOUNAXIEXINYUANSU,YOUYOUNAXIEHENGKONGCHUSHIDEJIEMU,NENGZAIYUYANYULIEDEZONGYIDAZHANLIFENDEYIBEIGENG?

  1.动物成为真人秀主角

  RUJINDEZHENRENXIUJIEMUWEILEPINCHUANGYI,ZHENSHI“NAODONG”DAKAI。ZAIWANGUOQINZI、XIANSHIDENGGAINIANHOU,ZHEICIZONGYIJIEMUYOUJIANGMUGUANGTOUXIANGLEDONGWUYUANLIDEXIAODONGWUMEN——RUGUOSHUOHAIZIHAIYOUKENENGJIESHOUDAOYANZU“CAOKONG”DEHUA,ZHEICIHUANCHENGDONGWUMENKEBUTAIHAORANGTAMENPEIHEZUOXIU。1YUE17RIQIHUNANWEISHIMEIZHOULIUBOCHU《QIMIAODEPENGYOU》,ZHEISHIGUONEISHOUDANGBADONGWUZUOWEIZHENRENXIUZHUJIAODEJIEMU。ZAIJIEMUZHONG,LIYUCHUN、NINI、HUXINGER、DUHAITAO、HUANGXUAN、DUTIANHAO6WEIMINGXINGBUJINYAODANRENDONGWUSIYANGYUAN、XUEXIGEZHONGZHAOGUDONGWUDEJINENG,SHENZHIHAIYAOHEXINGXING、YINGWUDENG24XIAOSHITONGJUYISHI。JIEMUJIANGJILURENLEIYUDONGWUCHAOXIXIANGCHU、CHUANDIQINGGANDEGUOCHENG,TONGSHIFUYUMEIYIZHONGDONGWULEIRENHUADEJIAOSEYANYI。

  JIEMUDONGYONGLEBAIRENZHIZUOTUANDUI,YIJIDAXIAOYAOBEI、YAOKONGCHECHUAN、FEIXINGQI、FEIMAO,SHUIXIA、REGANYINGDENGTEZHONGQICAIYEBEIYUNYONGJINLAI。JIEMUYOUYANDIANYATUANDUIZHIZUO,HEXINBIANDAOZHUCHUANGRENYUANPINGJUNNIANLING26SUI,DANCHUANGZUOJINGYANJIAOWEIFENGFU,CENGZHIZUOGUO《ZHENQING》《8090》《KUAILENVSHENG》DENGJIEMU,SHANZHANGQINGGAN、GUSHI、JISHI。

  2.挑战自我极限类节目兴起

500万彩票  CHULEYIXIEZONGYIERDAIHEYUANCHUANGJIEMUWAI,2015NIANDIYIJIDUYONGRUYIPITIAOZHANZIWOYIJITIAOZHANZIRANDETESEJIEMU。ZHEILEIJIEMUKANSIBUSHIZHULIUJIEMU,DANZHENGYINWEITIAOZHANDA、NANDUGAO,QIECONGWEIYOURENCHANGSHIGUO,XIANGBIHAISHIHUISHENSHOUSHENGCUNJIEMUAIHAOZHEDEXIAI,WEIGUANZHONGDAILAIBUYIYANGDEJIEMUTIYAN。

  RUJIANGSUWEISHIJINNIANZHOURIHUANGJINDANGXINTUICHUDE《CHAOJIZHANDUI》JIUDUIZHUNLERENLEISHENTIHEYUNDONGFANGMIANDEJIXIANTIAOZHAN,BINGZHUDAQUANMINHUDONG,GUANZHONGTONGGUOAPPCANYU,ZHUDA“KUAPINGHUDONG+JIXIANTIAOZHAN+YIZHIJINGCAI”。JUSHUOGAIJIEMUXIANYIMIMIXIYINLELAIZIGEXINGGEYEDEGAOSHOU。JIYOU“WULINGAOSHOU”YEYOU“TITANHANJIANG”,SHENZHIHAIYOU“SHAOLINXIAOXIANROU”,TAMENZAIHAIQING、ZHUDAN、HUHAIQUANSANWEIDAOSHIDEDAILINGXIA,JIANGPAOKU、YIZIMA、ZHITOUZI、DIELUOHAN、YINTIXIANGSHANGDENGGEZHONGKANSI“CANREN”BURENDAODAOYUNDONGXIANGMU,WANCHULETEJIDAPIANDEXUANKUGAN。

  3.利用历史文化资源做节目

500万彩票  ZI2013NIANQI,ZHONGYANGDIANSHITAIYIHANZIYUYANWEITICAIDEYIXILIEJIEMU(《ZHONGGUOCHENGYUDAHUI》、《ZHONGGUOMIYUDAHUI》HE《ZHONGGUOHANZITINGXIEDAHUI》)KEWEIXIANQILEFUXINGWENHUALEIJIEMUDELANGCHAO。TAMENDEGONGTONGTEZHENGSHIJIANCHIZAIZHONGHUAYOUXIUCHUANTONGWENHUAZHONGSHENGENGXIZUO,ZOUZIZHUYANFADEYUANCHUANGDAOLU,ZHIXIANGJINGDIANHONGYANGMUYUWENHUA,RANGSHUXIEZAIGUJILIDEWENZIHUOQILAI。ERYI《SHEJIANSHANGDEZHONGGUO》WEIDAIBIAODEYIPIJIANJUWENHUAPINWEIHESHEHUIFANXIANGDEJILUPIAN,RANGJILUPIANSHICHANGJIESHULEZHANGQI“BIANYUANHUA”DESHENGCUNZHUANGTAI,CHENGXIANCHUFANRONGJINGXIANG。

500万彩票  DANGXIA,DIANSHIGUANZHONGDEGUANSHANGPINWEIYUELAIYUEQUYUDUOYANGHUA。TAMENBUJINXIWANGTONGGUOGUANSHANGDIANSHIJIEMUHUODESHENXINDEYUYUE,YEXUYAOCONGYINGPINGSHANGHUODEZHISHIDETAOYE、XINLINGDEZHENHAN、SIXIANGDEGONGMING,SUOYIQUNIANXIATIANWENHUALEIJIEMUDEXINGQIQIAHAOLIAOBOQIGUANZHONGNEIXINDUIWENHUADEKEWANG。BIRU《ZHONGGUOHANZITINGXIEDAHUI》《HANZIYINGXIONG》DENGHANZILEIJIEMU,RANGGUANZHONGYISHIDAO“TIBIWANGZI”DEGANGA,SHI“XUN ZHAOJIANPANLISHILUODEHANZI”ZHUJIANCHENGWEIYIGESHEHUIREYIDEHUATI,XIYINLERENMENDEYANQIU。WENHUALEIJIEMUDEFANRONG“RANGSHOUZANGZAIJINGONGLIDEWENWU、CHENLIEZAIGUANGKUODADISHANGDEYICHAN、SHUXIEZAIGUJILIDEWENZIHUOLEQILAI”,TISHENGLEDIANSHIYINGPINGDE“WENHUAHANJINLIANG”。

  4.关注普通人群生存与情感状态

  HAOJIEMUYIDINGSHIFANYINGDANGXIASHEHUIXINLIHEQINGGANSUQIUDEJIEMU,JIYUDANGJINSHEHUIRENMENDUIZHENSHIDESUQIU、DUIGENYUANDEZHUISU、DUIGONGGONGLIYIDEGUANQIE。2014NIAN,《LAIBAHAIZI》、《YINIANJI》DENGZHENRENXIUJIEMUZHEYANYUHEXIESHEHUI、HEXIEJIATING、HEXIERENJIGUANXIDEGOUJIAN,YISHENGHUOHUADETICAIYINQIGUANZHONGQIANGLIEGONGMINGHEDUIZEREN、JIATINGDENGWENTIDESHENKESIKAO。ER《WUCHUWORENSHENG》、《ZHONGGUOHAOSHENGYIN》、《KAIMENDAJI》DENGGEWULEIZHENRENXIUJIEMUYEJIANGGUANZHUDESHIJIAOYOUMINGXINGDAWANZHUANXIANGPUTONGBAIXINGYURUOSHIQUNTI,RUOHUALEJINGZHENG、BIPIN、“PK”DENGYUANSU,GUANZHUPUTONGRENDELIZHIGUSHIHEQINGGANLICHENG。

  2015NIAN,CAOGENLEIZHENRENXIUJIANGHUIKUOZHANDAOBAOAN、YUERSHI、YISHENG、DAOGOUYIJIPUTONGRENJIATINGSHENGHUODENGLINGYU:YANGSHI《CCTVJIATINGYOUMODASAI》ZHONG,XUANSHOUZIYUANLAIZIWANGLUOYUANCHUANGGAOXIAOSHIPINHUOZHEPUTONGMINZHONGDETOUGAO;DONGFANGWEISHIGENGSHIJIANGMUGUANGTOUXIANGBAOMUJIECENG,TUICHU《JINPAIBAOMU》ZHENRENXIU。

  5.以公益人文情怀提升节目品质

500万彩票  QUNIAN,YANGSHIYITAOTICHU“ZUOYOUJIAZHIGUANDEZONGYIJIEMU、ZUOYOUYINLINGZUOYONGDEWENHUAJIEMU”DEKOUHAO,LITUIZHONGGUOSHOUDANGQINGNIANDIANSHIGONGKAIKE《KAIJIANGLA》、“WENHUAXUNGEN”LEIJISHIJIEMU《KECONGHECHULAI》DENGCHUANDIWENHUAZHULIUJIAZHIGUANDEJIEMU。ZHEIYIXILIEXINGDONGBIAOMING,ZAIBEIYULEJIEMUYITONGKUANGHONGLANZHAHOU,GEDIANSHITAIYIZHUJIANYISHIDAODIANSHIJIEMUYINGYOUDEWENHUAFENLIANG,KAISHIZAIJIEMUDERENWENDANDANGHEWENHUANEIHANSHANGXUNZHAOZIWOJIAZHI。

500万彩票  RU《MENGXIANGXINGDADANG》、《ZHONGGUODARENXIU》、《ZHONGGUOMENGXIANGXIU》DENGGONGYILEIJIEMUGUANZHUPUTONGRENDEMINGYUNHEMENGXIANG,FANGDASHENGHUOZHONGDEZHENSHANMEI,SHULIJIJILIZHIDEDIANXING,CHUANDILESHEHUIZHONGDEZHENGNENGLIANG。YOURU《KAIXUEDIYIKE》、《KAIJIANGLA》、《QINGNIANZHONGGUOSHUO》DENGJIEMUZHIGENYUWENHUAJIAOYU,FUYISHIDANGDEYULEBAOZHUANG,JIANGQINGSHAONIANZHONGXINXIYINDAODIANSHIPINGMUZHIQIAN。

  6.跨屏互动得到广泛应用

500万彩票  DANGXIA,WEIBO、WEIXIN、KEHUDUANCHENGWEILANMU、JIEMUYOUXIAOXIYINGUANZHONG、ZENGQIANGHUDONGXING、YANSHENCHANYELIANDEZHONGYAOSHOUDUAN。CONG《HANZITINGXIEDAHUI》、《ZHONGGUOMIYUDAHUI》DESHUANGPINGHUDONGJINGSAIDATI,DAO《NVSHENDEXINYI》ZHIJIEDATONGDIANSHI、DIANSHANGDECHUANGXINTANSUO,ZAIDAO《ZHONGGUOZHENGZAITING》YUANBANJIEMUDEZHIBOHUDONG,MEITI“KUAJIERONGHE”、“WUCANYU,BUCHUANBO”DELINIANZHENGRIYISHENRUDAOJIEMUZHIZUORENDEGUANNIANDANGZHONG。

  HENANWEISHI《HANZIYINGXIONG》《CHENGYUYINGXIONG》DENGJIEMUKAIFALEZAISHOUJI、PINGBANDIANNAODENGYIDONGZHONGDUANSHANGSHIYONGDETONGMINGYOUXICHENGXU,YONGHUKEYISHISHIYUJIEMUXIANCHANGXUANSHOUTONGBUDATI;HUNANWEISHI《BABAQUNAER》、SHENZHENWEISHI《JISUQIANJIN》、DONGFANGWEISHI《HUAYANGYEYE》、JIANGSUWEISHI《ZUIQIANGDANAO》BOCHUZHIHOUDOUTUICHULETONGMINGSHOUJIYOUXI。HUNANWEISHI《WOSHIGESHOU》CHUJINXINGWEIBO、WEIXINHEKEHUDUANKAIFAZHIWAI,HAIYUWANDAYINGCHENGDACHENGZHANLVEHEZUOGUANXI,ZAIZONGJUESAIJIEDUANJIANGDIANSHIJIEMUBANDAODIANYINGYUANJINXINGTONGBUZHIBO,ZHENZHENGSHIXIANLEDUOPINGHEYIDEQUANMEITIZHENGHECHUANBOXIAOGUO。

  7.卫视920编排的战略:推陈出新、稳中求胜

  SUIZHE“YIJULIANGXING”ZHENGCELUODI,GEJIAWEISHIZAIQI“920”LANMUDAIKEXUANZEDEZHINENGXIANZHIZAIXINWEN、JILUPIAN、ZHUANTIPIANDENGPOWEIYANSUDENEIRONGSHANGMIAN,ERYOUYUSHEHUIGUANCHALEIJIEMUGENGWEITIEJINGUANZHONG,QIENEIRONGYEGENGJUYOUMAODUN、CHONGTUXING,GUCILEIJIEMUCHENGWEIGEJIAWEISHI“920”LANMUDAIBIAOPEI。

500万彩票  HUNANWEISHILAOPAIJISHIZHENRENXIU《BIANXINGJI》ZHOUYIZHIZHOUERBOCHU,SHEHUISHIYANLEIXINJIEMU《PUTONGPUTONGDELIANGXIN》ZHOUSANZHIZHOUSIBOCHU。JIANGSUWEISHIMEIZHOUSAN、SIWAN21:20JIANGBOCHU《RENJIANZHENQING》,SHUDUZHUANHUANSHENFENDEQIANYANGSHIZHUCHIRENWANGZHIZHONGSHIHUATONG,GAIJIEMUJIANGCHENGWEIJIANGSUWEISHI“920JIEMUDAI”DEXINWANGPAI。ZHEJIANGWEISHIYONGYIXINYIJIULIANGGEJIEMULIANMEIDENGCHANG:YIGESHIFANGYANGUOXUELISHI,YONGYOUMODUANJUJIESHICHENGYUDIANGUDE《YUANLAISHIZHEIYANG》;TONGSHI《ZHONGGUOMENGXIANGXIU》JIANGQUANXINGAIBANBIANCHENGRIBOJIEMU。DONGFANGWEISHI、SHENZHENWEISHI920SHIDUANYIXINWENLEIJIEMUWEIZHU。DONGFANGWEISHICHUBAOLIU5FENZHONGBENDISHISHIJIEMU《ZHIBOSHANGHAI》WAI,HAIBOCHUXINJIEMU《DONGFANGYAN》。SHENZHENWEISHIMEIZHOUSIWAN21:20ZETUICHUCHUANGYELIZHIFENXIANGTUOKOUXIU《BAILAOHUI》。SHANDONGWEISHIYUANYOUXINWENDIAOCHAJIEMU《DIAOCHA》ZESHENGJICHUANGXIN,NUOZHI“920”。

 

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