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上海电视节:从小观大的中国电视市场发展
2014-06-12

  第二十届上海电视节在6月9日低调开幕,多方制作公司、电视从业人士、媒体都汇聚在此。从电视剧产业到电视节目模式发展,以及热议的“一剧两星”,从一个电视节中我们不妨来看一下整个国内电视市场的发展方向。

  电视市场发展方向

  ZAIJINNIANDEDIANSHIJIELUNTANSHANG,DUOFANGRENSHIGUANYUGUONEIDIANSHIJUSHICHANGDEFAZHANFANGXIANG,JICHULEZIJIDEJIEDU,WOMENBUFANGYIQIKANYIQI,DIANSHIJIANGZOUXIANGNALI?

  一个好的时代 催生一个更大的行业需求

500万彩票  ZHONGGUODIANSHIYISHUWEIYUANHUIWANGDANYANZUORIFABULEGAIJIGOUDEDIAOYANJIEGUO。TARENWEI,ZHONGGUODEDIANSHICHUANGXINFAZHANZHENGCHUYUYIGEHUANGJINSHIQI,“WOJUEDEZHEIYANGDEPINGLUNBUGUOFEN。SHOUXIAN,JIEMUCHUANGXINDEXUQIUSHIKONGQIANDEWANGSHENG。ZAIYOUYIGE,DIANSHIXINGYEDECHUANGXINLUJING、YUANSU、JIZHISHICHENGBAIHUAQIFANGDEDUOYUANDETAISHI。ZAIYOU,BUJINSHIWOMENJIDAWEISHI,CHENGSHITAIDOUJIJIDICANYUDAOCHUANGXINDANGZHONG。”

500万彩票  DANSHIZAIZHEIGEHAODESHIDAIDEBEIHOU,SHIFENFANFUZADESHICHANGFAZHANFANGXIANG,YIJICENGCIBUQIDEXINGYEGUIFAN。SHIXICHUANMEIDONGSHIZHANGCEOLIUXICHENTANYANZIJICONG2005NIANKAISHIJIECHU“JIEMUMOSHI”ZHIJINGANCHUHENSHEN,“JIEMUMOSHIFAZHAN,CONGZHUBUDEYINJIN,DAONEIRONGXINGCHENGYINGXIANG,DAOSHANGYEMOSHIDETUOZHAN,DAOXIANZAIWOMENZHENZHENGDIYISHIDAOYAOCONGMOSHILIMIANXUEXISHENME,JINGGUOLEYIGEFEICHANGZHANGDEJIEDUAN。SUOYOUDEDIANSHITAIDOUKAISHIRENKEMOSHIDEJIAZHI,ERQIEYUANYIHUAQIANYINJINMOSHI,WOJUEDEZHEISHIYIGEHENDADEBIANHUA。ZAIZHIQIAN,WOMENDAJIADOUSHIKANBIERENZENMEZUO,WOMENNALAIZUO,HOULAIFAXIANZHEIYANGBUXING,KANLEZHIHOU,NIZUODEHUA,HAISHIZUOBUCHULAI。”

  一剧两星的震后反应

500万彩票  JINNIANGUANGDIANZONGJU“YIJULIANGXING”DEXINZHENGYICHULAI,RANGYINGSHIGONGSI、DIANSHITAI、YANYUANYIYEZHIJIANBIANJIAOLV。ZAIBAOZHENGZHIDEQIANTIZHIXIA,LIRUNRUHEZUIDAHUADICHANSHENG,ZHEISHISUOYOURENGUANXINDESHI。WANMEISHIJIEJIANGHEGONGZUOSHIZONGJIANHEJINGBIAOSHI,ZAIZHEIYANGDEXINZHENGZHIXIA,“ZUOYOUWANGLUOQIZHIDEJU”SHICHULU,“ZHEICAINENGXIANGDUIRANGWOSHIFANGLIRUNKONGJIAN,YAOZHAOYOUWANGLUORENQIDEYANYUAN,BAOZHENGWANGLUOBANQUANDELIRUN”。

  HUOXUZHENGSHIYIJULIANGXINGJIZHIZUOGONGSITICHUDEZIJINNANTI,FANERJILESHIPINMEITIFAZHANZIZHIJUDEJIYU。BIDIANSHITAIGENGWEIBIANYIDEZHIZUOCHENGBENMENJIAN,YIJISHOUZHONGQUNTIDENIANQINGHUADENG,ZHEIXIEDOUSHIWANGLUOZIZHIJUPINGTAIDEYOUSHISUOZAI。

  ERDUIYUDIANSHITAILAISHUO,YENEIRENSHIBIAOSHI,HUIYOUYUELAIYUEDUODEWEISHITOURUDAODIANSHIJUZHIZUOGUOCHENGZHONGQU。TUICHUZIZHIJUBINGBURONGYI,DANSHITOUZIDIANSHIJUDEZHIZUO,KENDINGHUICHENGWEIYIGEQUSHI。YINWEIYUQIHUARUCIDUODEZIJINQUGOUMAIDIANSHIJU,BURUTOUZIZHIZUOQUHUOQUGENGDUODESHOUYI。

  各方势力虎视眈眈

500万彩票  ZAIDIANSHIJIESHANGBUDANYOUGUONEIDUOJIAZHIZUOGONGSIZHANHUOJILIE,LINGWAIHAIYOUDUOFANGSHILITONGYANGHUSHIDANDAN。QIZHONGBAOKUOYOUGUONEIDESHIPINMEITI,TENGXUNSHIPIN,HAIYOUYOUKUTUDOU、LESHIDENGZHULIUSHIPINMEITIYEDOUJIJIDECANYUDAOZHEICIDEDIANSHIJIESHANG,YEDOUNACHULEZIJIDEZIZHIJU。TENGXUNSHIPINDE《ANHEIZHE》YIJIYOUKUTUDOUZAIDIANSHIJIEQIJIANJUBANDEZIZHIJUZHOUBOMOSHIFABUHUIDENG,DOUYUSHIZHESHIPINMEITIDUIYUDIANSHIJUCHANYEDEKUITAN。

500万彩票  ZAIGUONEISHIPINMEITIBUDUANNULIDETONGSHI,JINGWAIMEITICICIYEDOUFENFENLIANGXIANGDIANSHIJIE,QIZHONGHANJUJINNIANSHANGBANNIANDEFENGKUANGHONGZHA,SHIDEZHANGTUIOUBADEMINGXINGXIAOYINGYURIJUZENG。“HANGUOGUAN”ZHONG,HANGUOSANDAZHULIDIANSHITAIKBS、SBSYIJIMBCDOUJIANGZIJIZUIXINDEJUDAILAILE,MBC《Triangle》,KBS《Golden Cross》DENGDOUSHIJINNIANZAIHANGUOREBODEJU。SHENZHILIANXINJIAPOFANGMIANDAILAILELIZHIXINJU《QIUZAINIJIAOXIA》,HAIDAILAILEXINJIAPODIANSHITAI“YIJIE”OUXUANZHANTAI。

  电视剧资源:

  雷剧、大片纷纷下马

  ZAIBENJIEDIANSHIJIESHANG,CONGGEFANGSHUJUSHANGKEYIKANDAO,XIANZAIZHULIUDELEIJUSHULIANGDAFUDUJIANSHAO,TONGSHIYIJINGBEIGUANGDIANYANJIAJINZHIDEKANGRILEIJUGENGSHISHAOZHIYOUSHAO。ERXIANGDUIDEZENGDUODESHIGENGDUOZHENGGUITICAIZHANZHENGTICAIDIANSHIJU。YOU《JIZHAN》《XUEFU》《HONGLIU》《ERPAOSHOU》《ZHANGZHIZHONG》《YOUJIYINGXIONG》《ZUIHOUYIZHAN》《HUKOUBAYA》《TIEDAOYOUJIDUI》《DONGFANGZHANCHANG》DENG。

  TONGSHISHUJULIANGJIANSHAODEHAIYOUDAZHIZUODIANSHIJU,CONG《SANGUO》《CHUHANCHUANQI》DENGSHANGYIZHIZUOFEIDEDAZHIZUODIANSHIJUJUNMEIYOUZAISHOUSHISHANGBIAOXIANCHUFEICHANGCHUSEDEBIAOXIANHOU,GUONEIDIANSHIJUDAZHIZUOFENGSIHUYOUSUOJIANRUO。CONGDIANSHIJIESHANGDAZHIZUODEDIANSHIJUYEJINYOUJIBURU《WUZETIAN》《LUDINGJI》YIJIYIJINGPAISHEWANCHENGDE3DBAN《FENGSHENBANG》DENG。

  古装剧、家庭剧风潮持续

  ZAILEIJUYIJIDAZHIZUOFENFENXIAMADETONGSHI,DIANSHIJIESHANGJIAOWEIZHENGTONGDEGUZHUANGJUYIRANSHENGXING。CHULAIYOUFANBINGBINGZUOZHENDE《WUZETIAN》YIJIYOU《ZHENHUANCHUAN》YUANBANRENMADE《MIYUECHUAN》HEHUACEDE《DAHANXIANHOUWEIZIFU》。ZHEISANBUBIJIAOHOUZHONGDELISHINVXINGTICAIGUZHUANGJUSHIBIJIAOLIANGYANDEJUJI。

500万彩票  ERQIEJINNIANLAIFEICHANGREHUODEJIATINGJUTONGYANGBAOCHIZHEHENGAODECHANLIANG,《SUNLAOJUEDEXINGFU》《JIAHEWANSHIXING》《CUILANDEAIQING》DENGJIATINGJUYIRANHENCHUXIANHENGAODEPUGUANGLV。YOUQISHIZAIZONGJUDUIYUGELEIJUJIDOUCHUXIANBUTONGCHENGDUDEYAZHIZHIHOU,JIATINGJUZHEIZHONGCHONGMANNONGNONGZHENGNENGLIANGDEDIANSHIJUZONGLEICHENGLEZUIBAOSHOUDEXUANZE。

  总结: 从这次的电视节上我们可以看到,在国内电视剧类目互相竞争的同时,各方势力都在定准国内电视剧市场。在自我竞争的同时,也需要看到更为强大的制作力量,同时成为对手。

500万彩票:北京格莱特华国际广告有限公司 地址:北京市朝阳区东大桥路8号楼尚都国际中心2512室
电话:010-58701233 备案号:京ICP备13034939号