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电视没有“台” ,传统电视产业已被逼上转型之路
2014-04-02

 电视没有“台” ,传统电视产业已被逼上转型之路 

YOULIANGZUSHUJUZHIDEGUANZHU:DIYIZUSHUJUSHIZAI《2013ZHONGGUOSHITINGXINMEITIFAZHANBAOGAO》ZHONGTIDAO,BEIJINGDIQUDIANSHIJIKAIJILVCONGSANNIANQIANDE70%XIAJIANGZHI30%,40SUIYISHANGDEXIAOFEIZHECHENGWEISHOUKANDIANSHIDEZHULIURENQUN。ZHEISHIQUNIAN6YUEFENGUANGDIANZONGJUJICHUDESHUJU,GUOQULEDABANNIANDESHIJIAN,DAOJINTIANKENENGKAIJILVHUIYOUGENGDADEXIAJIANG。ERLINGYIZUSHUJUZEQIAHAOXIANGFAN:JINNIANZUIHUOBAODEMEIJU《ZHIPAIWU》,ZAIDIERJISHANGXIANDANGTIANSHOUJIDIANJILVBIJIN300WANCI,SHANGXIANSITIAN,DIANJILVYU900WAN。

       LINGRENGUANZHUDESHI,RUCIHUOBAODEDIANSHIJU,QUEMEIYOUZAIRENHEYIJIADIANSHITAISHANGBOFANG,SHIYOUSHIJIESHANGZUIDADEZAIXIANYINGPIANZULINFUWUSHANGNetfixZAIMEIYOURENHEYIJIADIANSHITAIYUANYICHENGNUOTOUPAIDIYIJIDEQINGKUANGXIA,YIYIYIMEIYUANMAIXIALIANGJI26JIDEBANQUAN。JINGUANBOCHUGAIJUDENetfixWANGZHANMEIYOUGONGBUZUIZHONGDEGUANKANRENCI,DANWANGLUOJU《ZHIPAIWU》JIANGSHOUZHONGGUANZHUDUCONGGUOQUDEDIANSHITAIZHUANYIZHIWANGLUODEXIANSHI,YIWUKEZHENGYI。

        KAIJILVDEXIAJIANG,BINGBUYIWEIZHEDIANSHICHANYEDESHUAILUO;WANGLUOJUDEXINGSHIBIAODADEYIJIUSHIDIANSHINEIRONG,DANDUIYUCHUANTONGDIANSHITAILAISHUO,WANGLUOXINMEITIJIANGJIEMUNEIRONGSUIPIANHUA,DIANSHITAICHUANTONGDESHENGCHANMOSHIYIJINGSHOUDAOLECHONGJIHETIAOZHAN,DIANSHIXINGYEDECHANYEBIANGEYIJINGLAILIN。ZHEISHIYIGECANKUDEXIANSHI,YESHIYIGEBUKEZUDANGDEQUSHI,BUGUANNIYUANBUYUANYIJIESHOU,SHISHIYISHIRUCI。CHUANTONGDIANSHITAI,MIANDUIJUDADECHANYEBIANGE,YAOMEZHUANXING,YAOMESI。

 

电视台的“二八模式”已经消逝

       ZAIZHONGDUODESHANGXINGWEISHIZHONG,YIGEDIANSHITAIDEWANGPAIJIEMUKENENGYEJIUYILIANGGE,RUHUNANWEISHIDE《KUAILEDABENYING》、《TIANTIANXIANGSHANG》,JIANGSUWEISHIDE《FEICHENGWURAO》,ZHEJIANGWEISHIDE《ZHONGGUOHAOSHENGYIN》。HENDUODEDIANSHITAIPINGJIEZHEYILIANGGE“MINGPIANXING”JIEMU,CHUANGZAOZHEZHENGGEDIANSHITAIJI80%DESHOUYI,RUTONGHENDUODEQINGKUANGYIYANG,“ERBADINGLV”TONGYANGYESHIYONGYUDIANSHITAI,JIDIANSHITAINEI20%DERENCHUANGZAOZHE80%DEJIAZHI。

500万彩票        ZAIHULIANWANGSHIPINDECHONGJIZHIXIA,ZHEIYANGDEBIZHONGSHENZHIHUIQINGXIEZHI10%DEJIEMUCHUANGZAO90%DEYINGLI,10%DERENCHUANGZAO90%DEJIAZHI。LIANGDONGZAI《DONGWUXIANGDUILUN》JIEMUZHONGZAICITIDAOCHANGPIANXINGYEDEQUSHIBIANGE:YIQIAN,RUGUONIXIANGTINGYIGEGESHOUDEGEQU,NIBIXUQUFUFEIMAIYIZHANGCHANGPIAN,ERZHEIZHENGZHANGCHANGPIANZHONG,KENENGZHIYOUNEIMEYILIANGSHOUSHIBIJIAOCHUSEDEGEQU,QITADEZESHIPUPUTONGTONGDE——ZHEIJIUXIANGDANGYU,NIYONGLE10SHOUGEGEQUDEQIAN,ZHIMAIDAOLEYISHOU;ZAIHULIANWANGSHIDAI,CHANGPIANMOSHIKAISHIZHUANXIANGDANQUMOSHI。NIWANQUANKEYIZHIWEINIXIHUANDENEISHOUGEFUQIAN,SHENZHISHIMIANFEIDE。

        RUJIN,DIANSHITAIYEMIANLINZHELEISIDEQINGKUANG。YOU“MINGPIANXING”JIEMUWEIQITAJIEMUSHENZHIZHENGGEDIANSHITAIDEYUNZHUANMAIDAN,ERHULIANWANGZEWEIDIANSHITAIZHUANXIANG“DANQUMOSHI”TIGONGLEPINGTAIHEJIHUI。

 

互联网与智能电视的融合

        CHUANTONGDIANSHICHANYEYOUYIGEGEDIANSHITAIZUCHENG,GUANZHONGXIANGKANMOUGEJIEMU,JIUBIXUZAIMOUGEGUDINGDESHIJIANDIAN,GUDINGDEPINDAO,RENSHOUZHERONGZHANGDEGUANGGAO,RANHOUCAINENGXIANGSHOUYIDIANDIANJUQINGDAILAIDEQIEYI。

        ERZAIDIANNAO、SHOUJISHIPINDENGYIDONGZHONGDUANSHANG,BINGMEIYOUGUDINGDEDIANSHITAI,SHIYOUYIGEGESUIPIANHUADEJIEMUZUCHENGDE,JIANDANHEXITONGDEJINXINGFENLEI,RUZONGYI,CAIJING,DIANSHIJUDENGLANMU。DANGHULIANWANGHEZHINENGDIANSHIXIANGHURONGHEZHIHOU,WOMENSUOWEIDEDIANSHITAIYEJIANGHUIBIANCHENGYIGEGESUIPIANHUADEJIEMU,BIANCHENGZHIYOUDIANSHINEIRONGDEZAITI。DIANSHITAIYEBUXUYAOGUOQUFANZHONGERPANGDADEZUZHIJIAGOU,YOUDANGEJIEMUDEZHIPIANRENFUZEZHIZUOBOCHU、YUNYINGJIKE,ZHEIJIUDAOZHILEZHIBOFENLICHENGWEIYIGEBUDEBUDEXUANZE。

500万彩票       NAQIANWENTIDAODE《ZHIPAIWU》LAISHUO,YIGEWANGLUOLIUMEITIGONGSI,JIEZHUDASHUJUZAISHOUCIJINJUNYUANCHUANGJUJIJIUYIPAOERHONG。TONGYANGSHIDIANSHIJU,QUEBINGMEIYOUZAIDIANSHIJUSHANGBO,BINGQIEHUODELECHUANTONGDIANSHIJUKEWANGERBUKEJIDECHENGJIU,DAKAILEDIANSHIJUCHANYEDEYIGEXINJUMIAN——DIANSHIJUKEYIBUSHANGDIANSHIBO。

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传统电视台该何去何从?

       QIANMIANWOMENTAOLUNLEHULIANWANGDUICHUANTONGDIANSHIXINGYEDECHONGJI,ZHIQIANYECENGKANGUOBUSHAOGUANYUZHIMEISHENGCUNZHUANXINGDETAOLUN,GERENJUEDE,ZHIMEIHECHUANTONGDIANSHIXINGYEDECHULUQISHIYOUYIDIANSHIXIANGSIDE。CHULEPINGSHIJIAORANGDEZHUANXINGZHIWAI,WEIYIZHIDEZHIMEIHEDIANSHITAIJIANSHOUDEJIUSHIZUOSHENDUXINWEN,ZUODIAOCHAXINGXINWEN。

        CHUANTONGDEDIANSHITAIYONGYOUZHEYIPIJUYOULIANGHAOXINWENSUYANGDECAIBIANBANZI,ZAIYIXIEXIANGDUIJINGTAI,JINRUNEIRONGMENJIANJIAODIDELINGYUBEIHULIANWANGSUOZHANLINGZHIHOU,DIANSHITAIKEYIFAHUIZIJIDEZHANGCHU,LIYONGJILEIYIJIUDERENMAI,ZIYUAN、ZHENGUIDEJINGYANYIJIZHUANYEDERENCAI,JINXINGSHENDUBAODAO。RUHUAFEIYIDINGDESHIJIANQUZUODIAOCHAXINGXINWEN,ZENGDUOPINGLUNXINGXINWENZAIJIEMUZHONGDEBIZHONG,YIJIZUOYIXIEXIANGDUIDONGTAIXINGDEDIANSHINEIRONGDEZHIZUO。YAOZHIDAO,JISHIZAIWEIBO、WEIXINCHUANBOXINXIPINGTAIRUCIFADADEJINTIAN,DANGYIJIANZHONGDASHIJIANZHIHOU,RENMENHUICHUYUYIGEXINXIBAOZHADEJIEDUAN,DANGTADIYISHIJIANHUOZHISHIJIANDEDAGAIZHIHOU,WANGWANGHAISHIHUIHUIGUOTOUQUKANZHULIUMEITIDEBAODAO,LEJIEGENGSHENCENGCIDEDUIZHONGDAXINWENSHIJIANDEPOUXIHEKANFA。ZHEIJIUJIDIANSHITAICHUANGZAOLEGUANZHUDIAN,SUOYIZUOSHENDUXINWEN,SHICHUANTONGDIANSHITAIHEZHIMEIZAIHULIANWANGSHIDAISHENGCUNDEBUERFAMEN。

        NEIMECHULEZUOSHENDU,DIANSHITAIHAIYOUQITALUZIKEZOUME?YOU,DAANSHIKENDINGDE。

500万彩票        HAISHINACHANGPIANGONGSIZUOYIGELEIBI,SUIRAN“DANQUMOSHI“DELAILINSHIDECHANGPIANGONGSIDEXIANSHANGGEQUJINXINGMIANFEI,XIANXIACHANGPIANXIAOLIANGBUGAO,DANSHIYOUYITIAOLUSHIBUKETIDAIDE,NEIJIUSHIXIANXIAYANCHANGHUIDEJUBAN。DUIGEMILAISHUO,JISHIGEQUYINZHIZAIHAO,SHIPINHUAMIANZAIQINGXI,HAISHIBURUQUYANCHANGHUIXIANCHANGDEGANJUELAIDECHANGKUAI。TONGYANGDE,DIANSHITAIDETIYUSAISHIZHUANBOYESHIZHEIYANGDEDAOLI。WANGLUOSHIPINYAOSHOUHUAMIANDAXIAOYIJIWANGLUOZHUANGKUANGDEYINGXIANG,DANSHIDIANSHITAIQUEWANQUANBUYONGDANXIN。DIANSHIHUAMIANDEDAXIAOKEYIBIDIANNAOGAODAJIBEI,QIEFUGAIMIANSHIHULIANWANGSUOBUKEBINIDE。YIQUNREN,ZAIDIANSHIJIQIANWEIZIJISUOZHONGAIDEQIUDUINAHANJIAYOU,WEIMEIYIGEWEIJINDEQIUAONAOHEWANXI,ZHEISHITIYUBISAISHIZUICHANGJIANDEHUAMIAN,ZHEIYESUANHULIANWANGSHIPINSUOZUOBUDAODETIYAN。YOUSHUJUXIANSHI,SHANGJIESHIJIEBEIBISAIQIJIAN,ZHONGGUOMINZHONGZAIHANGUODUIDUIXILADUIDEBISAIZHONG,ZHONGYOU2400WANRENTONGGUOCCTV5SHOUKANLEBISAI,ZHEIJINJINSHIZAIJIATINGZHONGGUANKANBISAIDESHUJU,HAIBUBAOKUOZAIGUANGCHANG、JIUBADENGCHANGSUO。

       GUIGENJIEDI,MIANDUIJUDADECHANYEBIANGE,CHUANTONGMEITIXINGYEBUKENENGZUOYIDAIBI,DIANSHITAIMIANLINZHEYAOMEZHUANXING,CHENGWEINEIRONGTIGONGSHANG,YAOMEBEIPOBOLICHUQU。GUOQUDEYINIAN,YOUDALIANGDEWENZHANGTAOLUNZHIMEIDECUNWANGHEZHUANXING,ERQIZHONGYOUKAISHICHANGSHIZHUANXING,YEYOUWUFASHICONGER“SIQU“。

500万彩票        YOUYUWAIJIESHENGTAIHUANJINGDEBIANHUA,WOMENZONGSHINENGYANHUACHUSHIYINGXINHUANJINGDENENGLI,DIANSHITAIYESHIRUCI,BAODAOZHENGZAIFASHENGDE、JUYOUSHISHIXINGDE,HUOZHESHOUZHONGPOQIEXIANGSHENRULEJIEDESHIDIANSHITAIHECHUANTONGMEITIXINGYEMUQIANWUFABEITIDAIDEYIDIAN。ZHEIJIUYOUHUIDAOLEDIANSHITAIDEBENZHI,CHANYEBIANGEJIDIANSHITAIDAILAIDE,ZHENGSHIDUISHISHIZHONGDAXINWENCHULINENGLIHEBAODAONENGLIDEKAOYAN,YEZHONGYOUDIANSHITAIWUFASHIYINGZHEIYIJUDABIANGEERXIAOSHI。

500万彩票:北京格莱特华国际广告有限公司 地址:北京市朝阳区东大桥路8号楼尚都国际中心2512室
电话:010-58701233 备案号:京ICP备13034939号